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Featured Projects
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AOL On Network
The Next Generation of Online Video
In an effort to expand its advertising networks AOL launched AOL On, a new video network for curated and unique entertainment content. As part of the launch of this new sub-brand, AOL On looked to a digital agency for a new website.
The business venture knew that it would be rapidly evolving its offerings over the next two years, requiring extensive updates to its website in order to keep it current. The AOL On offering is one of innovation and uniqueness, and that needed to be conveyed through their website design.
AMF.
Expanding Bowling's Digital Footprint
In 2013, Bowlmor and AMF merged to create the largest bowling organization in America. Their new mission was to scale the successful business model of the Bowlmor brand, and build bowling from a niche sport to a great American social experience.
Bowlmor AMF’s consolidation included combining websites, on-site infrastructures, and marketing platforms into one system. These needed to work together in order to deliver unified objectives ranging from weekly promotions, purchasing of party packages, and supporting loyalty or league programs. Digital marketing efforts focused on maximizing the engagement of existing customers in order to spur more visits, and increasing private event bookings via the Bowlmor AMF website.
NFL Youth League
Local Football Finds the National Spotlight
The National Football League high school player development program aims to train good football players who are productive members of society. Founded in 2001 with 4 inner city and underserved NYC sites, the program has expanded to over 150 sites nationwide.
Internally this non-profit had unique administration challenges that led to the creation of a custom content management system that allowed their limited staff to achieve more, with far less effort.
The website was the hub of digital marketing efforts that hoped to increase program signups and engagement. A unique web design and informative content set the program apart by leveraging the excitement that the NFL brings to entice youths to get involved.
Wholesome Sweeteners
Wholesome Sweeteners
Based in Sugar Land, Texas, Wholesome Sweeteners is the nation’s leader in Fair Trade, Organic and Non-GMO sugars, molasses, syrups, stevia and honeys and actually pioneered the certification process for Fair Trade Certified sugar, agave and honey.
Wholesome engaged Pelorus Digital Media to redesign and re-launch the wholesomesweet.com website. The goal of the new website was to convey the better for you product offerings to the correct audiences, including key value propositions and ultimately driving product sales and stronger awareness. Pelorus Digital Media delivered a website based on an actionable strategy that drove the design and development phases. By utilizing a highly scalable content management system, and incorporating a variety of searchable recipe indexes, we were able to show the high quality premium brand off in a new light while allowing users to easily find and buy the products they love.
Paul Stuart
Moving Fashion E-Commerce Forward
For over seven decades, Paul Stuart has been a purveyor of some of the finest clothing in the world. Our website designers helped them refresh their luxury brand status with an updated online experience, including the “shop within a shop” integration of Phineas Cole, a sub-brand geared towards a younger demographic.
In the retail space Paul Stuart operates, seamless online and offline customer interaction was a requirement. Integration with a new point of purchase software, and an inventory management system helped take their website design to new heights.
Service King
Designed to Match Quality Service
Service King is a leader in the world of automotive collision repairs, who pride themselves on their superior restorations and excellent customer service at any of their locations nationwide.
Pelorus Digital Media redesigned Service King's website, creating a new and responsive platform that highlights the brand's commitment to quality repairs and customer care. This paved the way for multiple marketing and advertising opportunities, from an award-winning Superbowl radio advertisement, to nationally recognized viral billboard campaigns.
Anytime Fitness
Location-Based Lead Generation
Anytime Fitness is a chain of 24-hour health and fitness clubs with 3,000 franchise locations dispersed throughout 20 different countries. The brand was interested in expanding their reach to potential franchisees, and Pelorus Digital Media designed a website that provides those potential franchisees with all of the information they need to own and operate an Anytime Fitness location.
Their new digital platform includes forms for global lead generation, as well as a desired location feature where users can drop a pin and be lead to a "Request for Information" form with that location pre-populated.
Seamless
Designed to Streamline Corporate Dining
Originally founded in 1999, Seamless Corporate is a B2B service that provides companies with an online system to order food from different restaurants and caterers in their area, while simplifying and streamlining the process of meal expense reporting and management.
Pelorus Digital Media built an informational website that outlines the benefits of the Seamless program to different audiences through unique functionalities including a zip code checker, savings calculator, and Marketo integration.
The Moscow Ballet
A Responsive Website Designed to Perform
The Moscow Ballet is a Russian dance company that performs The Nutcracker, among other popular ballet classics, across North America.
They came to Pelorus Digital Media in need of a responsive website redesign that would perform on both desktop and mobile devices, while still retaining their existing high organic search rankings. Their website was restructured in order to improve the online user experience, while ensuring the URL structure and content were consistent where needed.
The unique and visually appealing new design communicates the beauty and legacy of the Moscow Ballet to online audiences.
Napoli Shkolnik PLLC
A Professional Layout for Litigation Services
Napoli Shkolnik PLLC is a national litigation firm working with victims of personal injury, medical malpractice, unlawful convictions, among many other wrongs. The Manhattan law firm serves local clientele, with multiple offices nationwide.
Pelorus Digital Media planned, designed, and developed their website to create an updated digital platform that details their service offerings, provides detailed information for potential clients, and highlights the firm's tradition of supporting honorable and educational organizations within the area.
Nuna
Adding Style & Functionality to Ecommerce
Nuna is a collection of smart baby gear that combines style and functionality in order to balance the importance of design, with the realities of having children.
Pelorus Digital Media’s talented team completely redesigned the existing Nuna website, and created an ecommerce solution for their U.S. extension. The fully responsive layout impressively showcases Nuna’s product range across all devices.
The new Nuna website invites users into an effortless online shopping experience, mirroring their refined aesthetic and brand philosophy of valuing the true beauty in simplicity and functionality.
Toys R Us
A Corporate Portal for a Youthful Brand
Toys R Us is the world's leading toy and baby product retailer with over 1600 global locations. Their corporate website provides audiences with the necessary resources to learn about the brand's commitment to providing shoppers with a great experience, while serving the communities they are a part of.
Pelorus Digital Media handled this project from kickoff to launch with a short timeline. The new website has unique features including timeline sliders, an international store locator, gated media center, updated NASDAQ information, and a store portal for emergency notifications.
Tishman Speyer
Building A Reputation in Real Estate
Tishman Speyer is a commercial real estate firm that has a group of global professionals working to create properties of enduring value across the globe. For over 100 years they have been working to change the landscape of the real estate market by combining local experience, with international best practices.
Pelorus Digital Media redesigned their corporate website, and has since been expanding the digital platform's content and functionality. This includes various work on individual property microsites, internal websites used for sales, applications, as well as marketing strategies and execution.
Property Cayman
A Tropical Real Estate Rebrand
Property Cayman is the leading real estate and relocation expert for the Cayman Islands. Their excellent service is known for helping clients achieve their goals of buying, selling, or relocating to a Cayman property.
Pelorus Digital Media provided a strategy, logo design, website design and development for Property Cayman. This required incorporating and updating some existing elements that were valuable to the client, while giving their brand a refreshed look with a brand new logo and color palette. This clean and fresh new design provides visitors with a more user friendly navigation, and properly showcases what Property Cayman has to offer.
John Jay College of Criminal Justice
From Cop College to Liberal Arts University
In an increasingly competitive education market, John Jay realized that it would need to embark on the broadest brand refresh in the school's 50-year history. The objective was to create a perception of change from a criminal justice school, to a full liberal arts educational institution.
Pelorus Digital Media restructured their website design from the ground up with a site map that included thousands of pages cleanly and succinctly. A flexible, modular system was created in order to allow multiple authors at John Jay to regularly update the site based on changing academic needs. The website also aggregates two-way social media channels, both from numerous John Jay feeds as well as student-generated content.
Epic Reads
Engaging the Avid Teen Reader
Harper Collins is one of the world's largest publishing companies, and is part of the "Big Five" in English-language publishing. In order to market towards the young teen audience, Harper Collins sought to launch a new web property and generate organic traffic that would convert into user accounts.
EpicReads is a digital community designed to connect readers with HarperTeen authors and books. It is a controlled social community and loyalty club that showcases the HarperTeen lines. Pelorus Digital Media designed their original website, and when it was time to revamp, the team was ready to support the platform update.
USPA Properties, Inc.
Popularizing the Polo Match Experience
The USPA is the official licensor for United States Polo Association (USPA) in over 135 countries for U.S. Polo Assn. brand stores. In addition to governing the brand, the organization also governs the sport of Polo in the US and has a mission to popularize the sport. Like most franchises’, they seek to add value to their franchisees by creating systems and models that can be leveraged across multiple locations.
USPA challenged PDM to create a website system to rapidly provide their licensees with a ready to go e-commerce solution for their geographic region. This system had to match the USPA brand guidelines but still be flexible enough to adapt to their individual business needs.
NY Organ Donor Network
The road from 48th to 1st
NY Organ Donor Network is the largest organization of its kind in the largest city in America. They wanted to increase their online presence as well as simplify ongoing content updates. With a ranking of 48 out of 50 and seasonal campaigns driving content changes this was a considerable challenge.
PDM redesigned this website with an easy to manage Content Management System and followed this with a Search Engine Optimization campaign. Seasonal campaigns were directed to a Facebook social hub to take advantage of a naturally passionate subject, saving lives.
Stark
Bringing The Showroom Experience Online
As a leading brand in the interior design, furniture, carpets and home décor space, Stark digital presence demanded a site that can fill the needs of various user groups. Stark Carpet offers an entire new concept in home furnishings to the discriminating designer and will continue to explore the world markets for new and innovative ideas, qualities, designs and effects.
With a target client spanning the professional interior designer, the individual consumer, and retail wholesale outlets, it is easy to imagine the variety of needs to be met. Stark turned to PDM to create and ecommerce experience that supports creativity as well as showcases an extensive catalog of products available.
Ronin Gallery
Bringing Art to Life Online
An art gallery known for curating high-quality, unique Asian works of art, Ronin Gallery came to Pelorus Digital Media to boost its online sales.
With a focus on expanding target audiences in new geographies and a younger demographic, Ronin knew it needed to revamp its website to provide customers with the same premier experience for which its Madison Avenue gallery is known. Ronin also sought to inject new life into its marketing activities, requiring an expert marketing plan to generate awareness and bring new, loyal customers to the business.
Embassy of the Kingdom of the Netherlands On Network
Creating international trade partnerships
The embassy of the Kingdom of the Netherlands in DC selected PDM to design and develop two digital portals to facilitate international trade between the United States and the Kingdom of the Netherlands.
The first was Holland Food Partner, a platform to facilitate partnerships between the American food industry and Holland’s agriculture organizations. The second collaboration resulted in the development of the website economicties.org which showcases the strong economic links between the USA and the Kingdom. In addition PDM designed the companion brochure to translate the online experience into offline engagement.
