Service King, the largest auto body repair shop in the U.S., is the leader in the world of automotive collision repairs, and is nationally renowned for their superior restorations and excellent customer service at any of their locations nationwide.
With over 300 locations nationwide, Service King needed a united and holistic approach to digital marketing and a website to better reflect their market position and communicate their unique value proposition, while ultimately providing an engaging user-experience.
With the use of a strategic and data-driven approach toward all digital efforts, our team focused on delivering a compelling website design that would convert users and a marketing strategy that would drive unparalleled results.
We began by building a responsive platform that highlighted Service King’s brand story and values. Each website element was designed with the user top of mind, in order to provide a best-in-class digital experience across all devices, while still focusing on SEO and conversion optimization.
We deployed a series of omni-channel marketing initiatives, hyper-focused on local audiences and strategically targeted to highly-refined demographics, improving brand recognition for both new and existing markets.
We built a custom intelligence dashboard and attribution model for data reporting that ties marketing efforts directly to ROI. This provides us with the ability to map the complete user journey on an individual level, and allows for agile planning and execution across all marketing channels.
Providing customers and business partners with a best-in-class experience, both at our repair centers and online, is at the core of the Service King promise. Pelorus Digital Media helped us to deliver an experience that simplified the repair process in a way that also told the Service King story.Danny Briones Service King
Nuna is a collection of smart baby gear inspired by Dutch designers, sought after by parents with impeccable taste whom aspire to live their new life with their baby the way it should be—smart, safe, simple and beautiful.
Pelorus Digital Media executed a complete redesign of the existing Nuna.eu website, in addition to developing an ecommerce solution for the U.S. extension, a first for Nuna.
With it being Nuna’s first re-design since launching in 2007, the goal was to create a fully responsive experience that impressively showcases Nuna’s extensive product range, ensuring the needs of all users were catered to.
Providing users an excellent on-site experience was top of mind throughout the process, and to ensure this goal was met, Pelorus Digital Media developed immersive product detail pages, allowing consumers to see the beautiful product range, while discovering relevant product information.
Pelorus Digital Media created various elements that allow Nuna customers to share their stories and love for Nuna products throughout the site. The user-generated content helps build brand loyalty, and plays a pivotal role in the buyer’s journey.
Pelorus Digital Media built a platform that mirrors the refined aesthetic and brand philosophy of valuing the true beauty in simplicity and functionality, effectively providing an inviting and effortless online shopping experience.
The New School, a progressive university in Greenwich Village, expanded on this legacy by reenergizing its continuing education offerings through the launch of Open Campus, for continuing, professional and pre-college education.
Pelorus Digital Media was tasked to help design and build a new website that would optimize how students and prospective students found courses online, bring them to sign up, and most importantly, rebrand Continuing Education as Open Campus.
Through a comprehensive website strategy focusing on user-experience, Pelorus Digital Media was able to help expand and differentiate Open Campus to feel like its own school by building a stand-alone platform.
The fully-responsive platform makes use of video banner features, easy-to-follow navigation, and effortlessly digestible information blocks to effectively communicate Open Campus’s brand voice, ethos and multiple course offerings.
Although the focus of the website was placed on communicating what is offered relating to courses, programs and certifications, Pelorus Digital Media effectively structured a website that caters to multiple defined user pathways, individualized to a number of needs.
The New School website now allows users to fully experience what each school has to offer, from subjects & programs, to student and faculty stories. However the journey does not end there, the website also provides users the opportunity to enroll in courses, creating a complete student cycle.
Wholesome Sweeteners, the nation’s leader in fair trade, organic, and non-GMO sweeteners.
Wholesome Sweeteners engaged Blue Fountain Media to redesign and re-launch its website, www.wholesomesweet.com. Although the website was redesigned a few years ago, lack of ecommerce and strong brand messaging were holding back brand growth and awareness.
We took a collaborative approach to help Wholesome identify their pain points, digital needs, and overarching brand objectives. Each and every initiative implemented was based upon the unique needs identified in the extensive and strategic discovery phase.
With the recent acquisition of multiple brands, Wholesome Sweeteners needed to merge several websites into one key digital platform, without sacrificing the unique voice of each brand, and simultaneously aligning the overarching central brand identity.
Our team worked to create a content-rich sector of the site where users can interact with recipes and other features tailored to their unique needs. This online network not only builds trust and brand loyalty among visitors, it highlights Wholesome’s relationship with high-profile influencers in the cooking and baking community.
While online sales are still an important part of their business model, our team worked to ensure that the digital presence benefited the brand’s offline presence by including an interactive product locator, ensuring maximum time on site and an easy way for customers to discover the products they are looking for locally.
The relaunch of this website is a key component of the company’s broader digital strategy, and will help Wholesome Sweeteners to improve brand growth, awareness, conversions, and ultimately revenue.
Duraclean is a leading disaster restoration specialist with over
300 franchises and company-owned locations worldwide.
Duraclean is a leading disaster restoration specialist with over 300 franchises and company-owned locations worldwide. Their corporate website provides audiences with the necessary resources to learn about the brand's commitment to commercial and residential disaster recover, while serving the communities they are a part of.
Pelorus Digital Media handled this project from kickoff to launch with a short timeline. The new website design has unique features including a damage report form, project gallery, testimonial page, detailed residential and commercial services pages, updated affiliate information, and an emergency click-to-call button.
Engel & Völkers has grown into one of the world’s largest and most
respected luxury real estate companies.
From their early beginning as a real estate boutique in Germany, Engel & Völkers has grown into one of the world’s largest and most respected luxury real estate companies. Their website design highlights their diverse offerings – from premium residential and commercial real estate properties, to yachts and private aircrafts.
Pelorus Digital Media worked with Engel & Völkers to deliver a comprehensive strategy to increase customer engagement on their digital platform. After planning out their new navigation, user flows and design, our team built a custom website that showcases the value of their established brand, while making it easier for online visitors to find the information and resources they are looking for.
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Our digital marketing services are tailored to send targeted traffic to your website & mobile app to generate qualified leads and grow your business.
The first step to growing a brand online is to drive qualified leads to your website or mobile app. Having a user-friendly experience is an important part of any successful business strategy, but generating relevant traffic is essential to having a strong conversion rate.
As a full-service digital agency, we provide a strategic approach to driving qualified traffic. Through various coordinated marketing campaigns we integrate search engine optimization (SEO), pay-per-click (PPC), email marketing, targeted display advertising and social media campaigns. This allows clientele to be targeted locally, nationally, or globally to fit your brand's needs. We take pride in our marketing team's achievements, and you can browse through our case studies for a preview of the quality results we deliver to our clients.
Our website design, mobile app development, and digital marketing services deliver results and convert visitors into customers.
Converting incoming traffic into a lead or a sale is the second step to building a successful brand online. A conversion can be defined as any measurement that engages a user with your brand. This includes everything from a purchased item, a requested quote, or a scheduled appointment.
Our team takes the time to identify your brand's position in the market by conducting a thorough competitive analysis. We use that information to design a conversion funnel that encourages your website's visitors to ultimately become customers.
Our web designers specialize in creating layouts with better usability, stronger content, and compelling calls to action that are proven to increase customer engagement and acquisition rates.
From email marketing & retargeting, to content marketing solutions, we bring back visitors to your website or mobile app to increase brand loyalty and lifetime customer value.
The third and final step in growing a successful brand online is to continuously bring visitors and customers back. Generating recurring traffic is a key element in building a trusted relationship with your audience.
In most industries, less than 2% of first time visitors convert, while returning visitors convert at an average of 6%, reinforcing the importance of maintaining the interest of your users. Building brand loyalty with your audience helps to establish a repeat revenue model that requires less effort than acquiring new business leads. Our web design and digital marketing services create a "stickiness factor" that keeps users coming back to your website after their initial visit. These services initiate trust in your brand by using remarketing tools that re-engage customers who are already familiar with your business.
At Pelorus Digital Media, we practice what we preach. We apply these same digital brand-building principles to our own company, and have seen it grow from a small website design company in Texas, to an internationally recognized full-service digital agency.
We focus on driving tangible results for our clients, and growing their brands online hasenabled us to create long term relationships. Contact us to see how we can become your partner for digital growth.