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Social Media Marketing

Engage users and expand your audience with a strategic social media engagement strategy.

Our SMM Results

The right social media strategy connects your brand with your targeted audience.

  • The team at Pelorus Digital Media worked with Service King to decrease their Cost-Per-Engagement by 67%.

  • Pelorus Digital Media worked with Bowlmor on multiple campaigns throughout the past year. Over a 12 month period, the team was able to lower CPC by 82%.

  • The team at Pelorus Digital Media increased BHue Instagram engagement by over 200% after implementing a complex social media strategy and campaign.

  • Pelorus Digital Media worked with Flashpoint Candles to increase their social following. Over a three month period, the marketing team was able to increase the Instagram & Facebook following by over 519% and 506% respectively.

Want to See More? View All Case Studies

Social Media Process

Our social media marketing process ensures that your business gets a social media marketing campaign specifically tailored to your business' goals.

  • Learn about the client's business, website, social presence, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

    Project Brief

    Define client information and business goals, along with all required information to create appropriate documentation for all social media marketing efforts

    Audience Research

    Use ad tools to identify audiencesizes based on keywords, interests, and influencers

     Audience Research
     Audience Research
    Competitive Analysis

    Define competitors across all social media platforms, identify the networks they’re active on based on industry keyword research and client interviews

    Social Audit

    Create baseline for current social performance based on analytics data and social media monitoring

  • Create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals for social media profiles and sharable content

    Profile Strategy

    Document actionable plan and a social media strategy to develop or optimize profiles for engagement

    Engagement Strategy

    Create rules for engaging with users in and out of the client's social community. Develop plan to reach out to influencers to leverage their networks for content distribution

    Measurement Planning

    Produce measurable short and long term goals when marketing on social media and evaluate campaign performance

    Content Strategy

    Create a content calendar that highlights the content that will be used for each social media campaign, and aligns with company branding

    Advertising Strategy

    Develop an advertising plan and budget for appropriate networks. Make sure to define the object of each portion of the plan, whether that is community growth, community engagement, lead generation, conversions, or something else

  • Implement recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals

    Brief Content Implementation

    Keep in line with content strategy and social media marketing best practices, and distribute content to appropriate networks

    Advertising Implementation

    Implement advertising campaigns that align with social media strategy and promote brand recognition. If necessary, adjust the strategy to stay in line with client budget

    Community Management

    Social media management tactics will follow the engagement strategy and allow for interaction and engagement with users and influencers

  • Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results

    Monthly Performance Report

    Document current standing of goals, campaign metrics, tasks completed, and plan for the following month in terms of social media management

    Quarterly Review

    Comprehensive overview of social media campaigns and adjustments to the project plan based on the results found on each social media platform

We Leverage Social Media to Engage
Your Audience and Increase Sales

  • Engage Customers in Meaningful Conversations

    Businesses can't afford to be arrogant. In the age of social media, businesses must be open to discussions with their customers. It is important to find out what they like, what they hate, and what fresh ideas they may have.

  • Provide Instantaneous Customer Service

    Social media allows companies to instantaneously deal with customer service issues. This can be done directly, by offering clear channels of communication for customers to register complaints, concerns, and suggestions. It can also be done proactively, by monitoring what people are saying about your brand online.

  • Engage Visitors by Having them Contribute Content

    A great way to engage the public is to have them directly contribute content through a social media platform. When done correctly, this tactic can help engage customers and potential customers and help create new sales and greater brand awareness.

  • Provide Exclusive Offers & Discounts to Your Audience

    People are always looking for the best deals online. Social media gives businesses an opportunity to provide exclusive promotions to their most loyal customers. Not only do you reach a captivated audience with each offering, you can also measure the success of the campaign by having social media tracking analytics in place.

  • Put a Human Face on a Big Company

    Huge corporations can seem monolithic and impersonal to the general public. By putting a human face on a company, you can tear down the barrier between yourself and your audience and make yourself far more accessible to the general public.

Social Media Integration

Social Media Marketing offers great advantages when it comes to targeting a brand's target audience. There are a number of techniques you can use to efficiently reach your desired audience:

  • Easily share content through Twitter, Facebook, and hundreds of other Web 2.0 websites

  • Effortlessly create site accounts and logins with Facebook Open Graph

  • Quickly create bookmarks to your site through use of readily available social media tools

  • Leverage influential capabilities of social media by integrating Facebook on ecommerce websites

Channels for Social Media Integration

  • Account Login / Registration

    • Facebook Connect / Open Graph
    • Google Connect
    • Twitter Connect
    • OpenID
  • Community Building

    • Facebook Friend Connect
    • Google Friend Connect
  • Onsite Content

    • Twitter Status RSS Feeds
    • Google Profile
    • Facebook Profile Badge

Examples of Social Media Integration

  • Goal

    A women's online magazine wishes to better connect its users to each other and make it easier for them to login and share stories and comments with the rest of the world.


    Pelorus Digital Media integrates both Twitter Connect & Facebook Connect (now called Open Graph) to allow users to log in using either system. Now readers can easily "Like" stories, notifying their friend automatically. Readers can also connect with other Facebook users who read similar stories.

Social Media Mistakes

People are connected to each other more than ever before on social media platforms, engaging in conversations about your brand and industry. As a result, it's no surprise that social media campaigns can be a bit overwhelming, but if you stay clear of these common mistakes you'll be well on your way to effective social media marketing.

  • Ignoring It All Together

    Social networking and blogging are two of the most popular online activities, beating out other online actions like personal email. 67% of global users visit member communities and 10% of all time spent on the internet is on social media networks. On a daily basis, individuals are likely talking about your company and its branding. Taking the time to listen, and conduct thorough social media monitoring is important to any successful social media effort.

  • Assuming Social Media Is A Cheap And Fast "Miracle Pill"

    Entrepreneurs want everything (brand awareness, recall, more word of mouth, more business) and they want it fast. Digital marketing takes patience and timing. You can't join an online social network and derive any value from it unless you take the time to meet the right people, connect, share, build, grow, and create a cohesive social media strategy.

  • Assuming That Anyone Who Grew Up With The Internet is Capable of Devising, Executing, and Maintaining a Social Media Campaign

    It's not about technology or if you grew up in the digital age (even though you may have an upper-hand) but about effective strategy. There is no one size fits all, and ultimately it's not about "What are we doing in XXX social media network?" but about why should you be in that social media network. It's about settling on YouTube over Facebook, or focusing on a blog instead of Twitter. Any good business should focus on adding value to their consumers where they already 'reside' digitally.

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Our Locations
Houston Headquarters
Houston Headquarters
800 Town and Country Blvd. #300
Houston, TX 77024
Charlotte Office
Charlotte Office
6201 Fairview Road, Suite 200
Charlotte, NC 28210
Seattle Office
Seattle Office
1455 NW Leary Way, Suite 400
Seattle, WA 98107
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  • 800 Town and Country Blvd #300
  • Houston, TX 77024
  • 832.554.7325