Website Design, Brand Strategy & Digital Marketing

With over 300 locations nationwide, Service King needed a united and holistic approach to digital marketing and a website to better reflect their market position and communicate their unique value proposition, while ultimately providing an engaging user-experience.

We began by building a responsive platform that highlighted Service King’s brand story and values. Each website element was designed with the user top of mind, in order to provide a best-in-class digital experience across all devices, while still focusing on SEO and conversion optimization.

We built a custom intelligence dashboard and attribution model for data reporting that ties marketing efforts directly to ROI. This provides us with the ability to map the complete user journey on an individual level, and allows for agile planning and execution across all marketing channels.

Pelorus Digital Media executed a complete redesign of the existing Nuna.eu website, in addition to developing an ecommerce solution for the U.S. extension, a first for Nuna.

With it being Nuna’s first re-design since launching in 2007, the goal was to create a fully responsive experience that impressively showcases Nuna’s extensive product range, ensuring the needs of all users were catered to.

Pelorus Digital Media created various elements that allow Nuna customers to share their stories and love for Nuna products throughout the site. The user-generated content helps build brand loyalty, and plays a pivotal role in the buyer’s journey.

Pelorus Digital Media was tasked to help design and build a new website that would optimize how students and prospective students found courses online, bring them to sign up, and most importantly, rebrand Continuing Education as Open Campus.

Through a comprehensive website strategy focusing on user-experience, Pelorus Digital Media was able to help expand and differentiate Open Campus to feel like its own school by building a stand-alone platform.

Although the focus of the website was placed on communicating what is offered relating to courses, programs and certifications, Pelorus Digital Media effectively structured a website that caters to multiple defined user pathways, individualized to a number of needs.

The New School website now allows users to fully experience what each school has to offer, from subjects & programs, to student and faculty stories. However the journey does not end there, the website also provides users the opportunity to enroll in courses, creating a complete student cycle.

Wholesome Sweeteners engaged Blue Fountain Media to redesign and re-launch its website, www.wholesomesweet.com. Although the website was redesigned a few years ago, lack of ecommerce and strong brand messaging were holding back brand growth and awareness.

With the recent acquisition of multiple brands, Wholesome Sweeteners needed to merge several websites into one key digital platform, without sacrificing the unique voice of each brand, and simultaneously aligning the overarching central brand identity.

Our team worked to create a content-rich sector of the site where users can interact with recipes and other features tailored to their unique needs. This online network not only builds trust and brand loyalty among visitors, it highlights Wholesome’s relationship with high-profile influencers in the cooking and baking community.

While online sales are still an important part of their business model, our team worked to ensure that the digital presence benefited the brand’s offline presence by including an interactive product locator, ensuring maximum time on site and an easy way for customers to discover the products they are looking for locally.

The relaunch of this website is a key component of the company’s broader digital strategy, and will help Wholesome Sweeteners to improve brand growth, awareness, conversions, and ultimately revenue.